Njirakapangidwe kazinthuikhoza kukweza zinthu wamba zatsiku ndi tsiku kukhala zinthu zazing'ono zapamwamba, zomwe zimapatsa ogula 'kuchereza' kopindulitsa.
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Kapangidwe kazonyamula ndi kufalitsa chidziwitso kumatha kusintha zinthu wamba kukhala "zokhwasula-khwasula" zomwe zimakopa ogula.
Zogulitsa wamba zimakhala mphatso, zopindulitsa ogula panthawi yachisangalalo.
Ichi ndi chimodzi mwazinthu zodziwika bwino pa TikTok: kudzipindulitsa pomaliza ntchito ndikugula mopambanitsa. Kwa Generation Z yomwe ikulimbana ndi nkhawa m'dziko lomwe lachitika mliri, mbali zina zauchikulire (komanso kupsinjika komwe kumatsatira) zitha kukhala zovuta, kuyambira kupanga madotolo mpaka kutsegula maakaunti aku banki. Ogula achicheperewa nthawi zambiri amafunafuna chithandizo chogulitsira kuti adzilimbikitse kuthana ndi ntchito zovutitsazi komanso kukhala ndi thanzi labwino.
M'chikhalidwe chamakono cha kuchereza alendo, ngakhale kuti ndalama zikuchulukirachulukira, ogula akadali okonda kugulitsa malonda, kunyalanyaza kusatsimikizika kwachuma, ndi kuwononga ndalama kuposa zomwe akufunikira. Komabe, zogula izi zikuyembekezeredwa kupereka mulingo wina wazochitikira. Generation Z, omwe ali odziwa bwino za chikhalidwe cha anthu, samangogula zinthu chifukwa cha iwo okha. Amayang'ananso zinthu zomwe zimawapatsa kumverera kwina ndikupereka kukongola komwe kumatha kuwonetsedwa muzithunzi ndi makanema - makamaka pazochitika za unboxing.
Si chinsinsi kuti kapangidwe kazinthu kangakhudze zosankha za ogula, ndipo ogula okha amadziwa kuti kulongedza ndikofunikira. Ofufuza ochokera ku gulu la Quad's Package InSight adagwiritsa ntchito kutsata kwamaso komanso malingaliro ogula kuti afufuze momwe kuyikamo kumakhudzira machitidwe ogula. Zomwe zachokera mu maphunzirowa zikuwonetsa kulumikizana kwakukulu pakati pa kapangidwe kazonyamula ndi zisankho zogula. M'malo mwake, ngakhale 60% ya omwe adachita nawo kafukufuku wa mowa wa Package InSight's 2022 adanenanso kuti kulongedza kudakhudza zomwe amasankha pogula, zowunikira ndi maso zimatsimikizira kuti kulongedza kumatha kukhudza kwambiri zisankho zachidziwitso.
Poyamikira chisonkhezero champhamvu cha kulongedza ndi kusonyeza zinthu m'njira yopereka zokumana nazo zopindulitsa ndi zolimbikitsa, malonda amatha kusonyeza mzimu wa moyo wapamwamba popanda zizindikiro zamtengo wapatali ndi kukopa ogula 'ochereza' achichepere.
Wapamwamba ma CD kapangidwe ndi kufala zambiri
Zingapangitse mankhwala anu kumva kuti ndi apadera
Kuti muwoneke ngati wosangalatsa, chinthu chanu chiyenera kukhala ndi maonekedwe oyenera. Ogulitsa amatha kugwiritsa ntchito kapangidwe kazopaka ndi kufalitsa zidziwitso kuti apange zogula zosaiŵalika kwa ogula, kumva ngati chisangalalo chapamwamba.
Njira zina zokwaniritsira cholingachi kudzera mkulongedza zinthu ndi monga:
Siyani chidwi choyamba pa anthu
Zopaka zokongola zimatha kusiya chidwi choyamba kwa anthu. Zizindikiro zoyamba izi zitha kukhala ndi mawonekedwe apadera; Phale lamtundu wokongola; Chizindikiro chaumwini, fanizo, kapena kalembedwe kazithunzi zokopa; Kapena velvet ngati tactile gawo lapansi. Izi ndi zitsanzo za zinthu zomwe zingagwiritsidwe ntchito kuti malonda awonekere kwa ogula.
Imani pa alumali
Mapangidwe oyenera a phukusi angathandize kuti zinthu ziziwoneka bwino pamashelefu. Kukhala ndi mawonekedwe owoneka bwino komanso omveka, ophatikizidwa ndi zida zoyenera komanso utoto wowoneka bwino, zitha kukhala chinthu chomwe chimatsimikizira ogula popanga zisankho pakati pa mitundu yopikisana. Kugwiritsa ntchito zokutira zonyezimira kapena zinthu za satin zodzoladzola kapena masiwiti osokonekera, ndipo mwina kutembenukira kumitundu yotchuka ya Pantone monga mtundu wapachaka wa Peach fuzz, zitha kusintha pakati pa zosangalatsa ndi zinthu wamba.
Limbikitsani zambiri zolondola
Kutumiza zidziwitso ndi chida chofunikira kuti ma brand afotokozere malingaliro apamwamba. Chilankhulo chopakira zinthu chiyenera kudzutsa chisangalalo, kuwolowa manja, chisangalalo, ndi kumasuka kwa ogula. Izi zidzakopa ogula kuti aziwona malondawo ngati osangalatsa ndipo amakonda kugula kuti apeze phindu.
Perekani ogula chidziwitso chozama
Ma Brand amatha kukopa chidwi cha ogula potengera momwe zinthu ziliri bwino, potero zimawabweretsera zochitika zosaiŵalika. Phukusi lokhala ndi mitundu yowala, mawonekedwe apadera, komanso ma code anzeru oyankha mwachangu (QR) amatha kupangitsa ogula kukhala ndi chidwi chogula zinthu. Pokopa chidwi cha ogula, ma brand amatha kukopa ogula wamba kuti agule zinthu zomwe zangofika kumene.
Mu 2024, ma brand akuyenera kugwiritsa ntchito mokwanira chikhumbo cha ogula pazinthu zazing'ono zapamwamba. Akatswiri amakampani amalosera kuti "kuchereza alendo" kupitilirabe kukopa chaka chonse. Kuti agwiritse ntchito bwino izi kukhala njira yotsatsira malonda, ogulitsa ayenera kukumbukira kugwiritsa ntchito zida zomwe ali nazo ndikuwonetsa luso lawo kuti awonekere. Kudzera m'malo oyenera, kapangidwe kake, komanso kufalitsa zidziwitso, ma brand amatha kudzutsa malingaliro ndikuwongolera zinthu kuti ziphatikizepo "zokhwasula-khwasula" zazing'ono.
Nthawi yotumiza: Sep-13-2024
